List your podcast on PodPair.
A curated marketplace connecting your show with vetted, paying B2B guest members whose expertise and audience positioning actually fit your podcast - across professional services, health & wellness and property, with more sectors coming.
Free during beta, no obligation · reviewed against PodPair Standards · UK-only during beta.
A curated B2B guest pipeline, built around your show
The hard part isn't recording. It's sourcing guests who fit.
Cold outreach is a discipline in itself. PR-pitched guests skew toward the loudest, not the most relevant. Network referrals dry up. Most hosts know exactly what kind of guest would serve their audience - getting that guest to land in the inbox is the friction.
PodPair is a guest pipeline built around your show. Vetted B2B experts in your sector pay for the privilege of being considered. We match them to your audience and topics, and your Account Manager reviews every candidate before it reaches you. You invite the ones you want and decline the rest, without affecting future matches.
How matching works for your show
Apply once. Then review, invite, record.
One straightforward application, then matches come to you. No sourcing, no cold outreach, no chasing - just relevant guests landing in your inbox, ready to record.
Tell us about your show
Submit your application: your sectors, audience, host credentials, topic focus, release cadence and matching preferences.
Receive curated guest matches
Our matching system surfaces candidates that fit. Your Account Manager reviews every one for context data can't capture. You see only candidates worth considering.
Invite and record
Invite the ones you want. Your Account Manager coordinates the introduction and the briefing. You focus on the conversation.
What we ask of you - PodPair Standards
A curated marketplace, not a directory.
Guests pay for access to a vetted set of B2B podcasts. To be admitted, your show needs to meet our Standards on four dimensions. We're not looking for perfection - we're looking for fit.
A real audience
We don't admit shows without listeners. Verifiable numbers and engagement, not vanity metrics.
Consistent publishing
We don't admit dormant feeds. A genuine cadence your guests can count on.
Clear positioning
We need to know who your show is for - a defined topic and audience.
A credible host
Your guests put their reputation alongside yours. A professional with a track record.
Free during our beta
No card. No commitment. Just apply.
Listing on PodPair is free while we're in beta. Apply, get reviewed, and if your show is approved you join the matching pipeline at no cost - the beta lets us calibrate matching quality before turning paid listing on.
When beta ends, podcaster membership becomes £79/month + VAT. We'll give existing beta podcasters meaningful notice and a transition window - you won't be surprised by a charge, and you won't lose your pipeline overnight.
The guests on the other side of the match
Not cold-pitched strangers. Vetted, ready-to-record experts.
The guests reaching your inbox are B2B founders, partners, in-house experts and PR-represented spokespeople - paying members of a curated marketplace, vetted on entry, who've told us what they want to talk about and which audiences they're trying to reach.
We hold the line on sector relevance, topic fit, audience positioning and format fit before anyone reaches you. The matching system - and your Account Manager - do the qualifying work upstream, so you don't. A steady inbound flow of credible guests who fit your show. No more sourcing. No more chasing.
Two ways we support your show
A human on every candidate. A partner from day one.
Curated matching
Your Account Manager reviews every guest match before it reaches you - whether the communication style fits your tone, whether the angle is timely, whether your audiences meaningfully overlap. Most go through cleanly; some get refined; a few get held back. You see only candidates who've passed.
Operational partnership
Your Account Manager is your operational partner from application onwards - onboarding setup, brief refinement as your show evolves, schedule and briefing coordination at match time. They oversee your pipeline rather than execute it for you: you stay in control, we take the heavy lifting off your plate.
Common questions
The things hosts ask first.
B2B shows with a real audience, consistent publishing, clear topic and audience positioning, and a professional host with a credible track record - across professional services, health and wellness, property, and the broader business ecosystem. Reading PodPair Standards before applying is the fastest way to gauge fit.
You submit a long-form questionnaire covering your show, audience, host credentials, matching preferences and contact details. We review against Standards (typically 5-7 working days). Successful applications are onboarded by your Account Manager with a 30-minute setup call.
Phase 1 is professional services, health & wellness and property. If you're in a different B2B sector you can still apply - we may waitlist you for when it launches, or accept you under broader business-ecosystem framing if there's audience overlap. Tell us where your show sits; we'll make a judgement call.
It depends on your audience, sector focus, matching mode, cadence and queue. We don't pad your inbox with low-fit candidates - expect a steady stream rather than a firehose. If volume is too low or too high, your Account Manager adjusts.
Yes. Decline any match for any reason - declines aren't held against you, they help refine the candidate filtering for your show. If a match isn't right, telling us so makes the next one sharper.
Absolutely. PodPair is a guest pipeline, not a booking monopoly. Many hosts use PodPair alongside their own network, agency relationships, or PR-pitched guests. We're additive - the mix is up to you.
During beta each show needs its own application - your Account Manager guides you through subsequent ones using context from the first. We're building a Network account option for consolidated visibility post-beta; get in touch and we'll link your applications and notify you when it launches.
Ready to apply?
List your show. Meet better guests.
Apply to list your podcast, or read PodPair Standards first to make sure your show fits.