Sectors and Skills.
PodPair matches on two things: the sector you work in (and the sub-sectors where you have depth) plus the Business Skills you bring. Both count equally - so you can be matched via your sector, your skills, or both.
This page walks through how the model works at a high level. The detail of how your specific matches happen is the work your Account Manager does on your behalf.
The sector you work in
Broad sectors, paired with sub-sectors.
Every guest member declares the sector or sectors they work in when they build their matching profile. Sectors are the broad areas that frame the matching - they shape the conversations a guest is most naturally relevant to, and the podcasts a host is most likely to want them on.
A Professional Services member specialising in corporate finance law sits in a different matching context from one specialising in HR consulting. Sub-sectors let our matching get the right level of specificity - and multi-select is supported, since most experts operate across two or three.
Live sectors at launch
Three deep verticals, live now.
PodPair launches with three live sectors where we're already matching expert guests with the right hosts. More come online over the next year.
Professional Services.
A wide range of advisory and expert-services businesses - from established legal and accounting firms to fast-evolving management consultancies and specialist advisory practices. The sector is in a period of significant change: technology disruption is reshaping service delivery, consolidation is accelerating among mid-tier firms, and new specialisms are emerging around digital transformation, sustainability and AI. We've defined it broadly to capture both established practices and emerging models.
Legal, accountancy and tax, consulting, financial advice, HR, marketing and PR, IT services.
Sub-sectors
More sectors come online over the next year - technology, financial services, manufacturing, energy, the public sector are all in our sights. If your sector isn't yet live, you can still join via your Business Skills, or join the waitlist and we'll let you know when it launches.
The skills you bring
Your cross-industry capability is matchable - not a fallback.
Many B2B experts don't fit cleanly into a single industry. A management consultant operates across sectors. An executive coach's value isn't a vertical, it's a Leadership skill. We've defined 19 Business Skills that capture the most marketable capabilities B2B experts bring to podcast conversations. Members select up to five - the cap forces clarity about what you most want to be matched on.
Skills count equally with sector. A Leadership specialist gets matched into leadership conversations across all our sectors, regardless of the sector they work in.
The 19 Business Skills · select up to five
How sector and skills work together
Sometimes the sector lines up. Sometimes the skill is what makes the match.
The strongest matches happen when sector and skills both line up - a Professional Services member who's also a Leadership specialist gets matched into leadership conversations within professional services. But a management consultant with Strategy as a skill might be matched into a manufacturing podcast, because the host wants someone who can talk strategy for their audience. The skill is what makes that match work.
Some hosts want guests deep in their industry; others want guests with relevant Business Skills. Your Account Manager curates matches that work for both sides.
The goal is fewer, better matches. Not volume.
Adding new sectors
Want to put your sector on the map?
We've launched with three live sectors and there's plenty more to come. Joining the waitlist is the most direct way to tell us where to go next - and we'll be in touch the moment it launches.
Common questions
Sectors and skills, answered.
We launch with three live sectors - Professional Services, Health & Wellness, and Property - and more come online over time. If yours isn't yet live, you can still join via your Business Skills (good skills get you matched into conversations across sectors), or join the waitlist. Joining the waitlist also helps shape what we open next.
This is something PodPair is built for. Most platforms ask what industry you work in and stop there - which forces single-industry experts to pick a lane that doesn't quite fit. A corporate finance lawyer might be useful to professional services and finance audiences; a consultant might span legal services and HR consulting. Tell us all the sectors and skills that fit you, and we'll work with that range.
The 19 skills cover the most marketable capabilities, but they don't catch everything. If yours isn't there, use the 'Other (please specify)' option when you build your profile. Tell us what you're known for in your own words, and your Account Manager folds it into your matching profile. Frequently mentioned skills get added over time.
Yes. The 19 skills reflect what works for matching today. As we grow and learn what people want to be matched on, the list evolves. We'll let existing members know if anything changes, and additions are driven by what we hear from members.
Because clarity matters more than coverage. Select fifteen skills and you're effectively saying 'match me on anything I've ever done' - which makes matching weaker, not stronger. Five forces you to pick the topics you most want to be invited onto podcasts to talk about.
Yes. Your matching profile is editable from your member area whenever you want. Adjust your sectors, sub-sectors or skills and your matching priorities update from that point on.
Ready to join?
Sign up as a guest, or list your podcast.
Be matched on your sector, your skills, or both.